Your employment newsletter is a recruitment marketing tool used to connect with potential applicants. Your newsletter can say a lot about your employment brand, who you are, what you represent, and why someone should want to apply to one of your jobs.

Unfortunately, most employment newsletters don’t go beyond a basic list of available jobs. For obvious reasons, that’s the number one thing that should be included your newsletter, it should not be the only content you share. Including more information in your employment newsletter makes it more valuable, more insightful, and ultimately more useful for the recipients.

So, if you are looking for some ideas, I have put together a (hopefully) useful list of content ideas for your email newsletter. Here are ten simple ideas you can implement right now to improve your company’s employment newsletter, boost engagement, click through rates, and applications.

Ten Content Ideas for Your Employment Newsletter

1. Your job openings! The most important item, of course.
2. Highlight a job. Whether you do a weekly (recommended) or monthly employment newsletter, highlight a featured role every time you send your newsletter.
3. Your Sparkling Benefits. Above and beyond the health insurance, and PTO, what other benefits do you offer?
4. Company News. Share a little, and brag, have you received any awards, been highlighted on local media? Your CEO’s bio.
5. Events. Highlight any career fairs, or industry conferences your company is attending.
6. How to Connect. Your social media links and channels, especially LinkedIn.
7. Application Tips. How can someone best do their application? Do you have an ATS? Share tips on how to use it. Do you prefer email? Let candidates know how best to submit their information.
8. Interview Tips. Show up ten minutes early, bring a notepad, questions to ask?
9. Reviews. Share your best reviews from Glassdoor, Indeed, LinkedIn etc.
10. New Hires: Interview with recent new hires about the hiring experience. What did they apply for? How long did it take to hear back? What was the interview like? What made them apply?
11. (BONUS) Interview with a hiring manager about what skills, experience they are looking for.

An employment newsletter can be many things, but it should never be boring. Always strive to make it useful to the recipient. That way you will continue to grow your email list, and continue to generate great leads for your company.

Questions About Email Marketing for Recruiting? Contact Me.

Since 2005 I have been helping small and medium sized business in all industries improve their recruitment processes, increase their candidate reach, build employment brand, and make attractive, magnetic career centers. Let me help you build your talent network, increase your candidate reach, and find your best candidates using proven recruitment marketing techniques.

Call  (860) 478-2760, text, or click today. Happy to chat if you have a question.

 

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Boost Candidate Engagement with Employment Newsletters