CNN Money reports that the average starting salary for 2018’s crop of new college graduates is $50,390. While this rate is affected by both location and field, a quick scan of sites like Payscale, Salary.com and even Indeed seem to show a different perspective, with much lower actual starting salaries. Here are the average starting […]
Head over to HR.com’s virtual event The State of Recruitment Marketing & Employer Branding: Today’s Fast-Changing Trends and Technologies. I’ll be presenting the Recruitment Marketing Strategies You Can Use Today webinar at noon Eastern time. I’ll be sharing the 8 things you can do to beef up your career page, plus 21 different ideas you […]
All employers who use Facebook to advertise jobs should be aware of this recent New York Times article that has raised concerns about the potential for age discrimination when using Facebook to advertise job openings. The feature discusses an advertisement placed on Facebook by Verizon that featured “a smiling, millennial-aged woman seated at a computer […]
When was the last time you reviewed your ATS or online application? Was it when it was installed? If that was more than two or three years ago, it’s time to revisit your application with an eye to making it easy for applicants to find it, and apply on any type of device.
A key point in your recruitment marketing strategy should be to include your company reviews from sites like Glassdoor, Indeed, LinkedIn on your career website and employment newsletter. Sharing reviews with potential candidates provides a window into your company culture and can generate interest from applicants. How to Get Reviews If you’re beginning with a […]
Your employment newsletter is a recruitment marketing tool used to connect with potential applicants. Your newsletter can say a lot about your employment brand, who you are, what you represent, and why someone should want to apply to one of your jobs. Unfortunately, most employment newsletters don’t go beyond a basic list of available jobs. […]
You literally only have seconds to capture the candidate’s interest. Like the example above Indeed.com search for “Sales Associate” you are also competing with many other organizations. So how do you win? How do you get the click through? How do you make your job post pop? Using search engine optimization techniques you can maximize the […]
The career center you have on your corporate website has never been more important than it is right now. An effective career center will do two things: Firstly, it will represent and reinforce your employer brand and establish you as an employer of choice. Secondly, your career center should make qualified candidates want to apply, […]
A Virtual Career Fair allows you to target specific demographics for your recruitment marketing. The benefits of hosting your own virtual career fair include cost savings over attending a traditional career fair, and the ability to promote your company and employment branding more effectively, and on a more personal level without having to compete with 100 other businesses at the same time.
An email newsletter is an inexpensive communication tool. Using email newsletters to connect with potential candidates is an effective way of spreading word that you are hiring. An email newsletter blast can very quickly boost the number of applicants you have overall, or to a specific position.